Analyst, Marketing Planning & Analytics - Data-Driven Growth Strategist for Disney+ and The Disney Bundle

Join the Disney+ Team: Analyst, Marketing Planning & Analytics

Are you a data-driven marketing enthusiast with a passion for the digital media landscape? Do you have a knack for analyzing complex data sets and developing actionable insights to drive business growth? We're looking for a talented Analyst, Marketing Planning & Analytics to join our Growth Marketing team at Disney+ and help shape the future of streaming entertainment.

About Disney+

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more! As the flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney's long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios!

Job Summary

We're seeking an experienced Analyst, Marketing Planning & Analytics to join our Growth Marketing team. As a key member of our team, you'll be responsible for driving new subscriber acquisition and Disney Streaming's profitability business objectives for Disney+ and The Disney Bundle. You'll work closely with cross-functional teams to develop and execute marketing strategies, analyze customer data, and provide actionable insights to inform business decisions.

Key Responsibilities

• Data Analysis and Reporting: Assist with orchestrating the development of reporting and analysis, specifically integrating marketing data with content + retention metrics. Develop and maintain reporting dashboards using Tableau, Looker, and sophisticated Excel to track key marketing critical metrics.
• Data Visualization: Craft and develop clear, visually engaging charts and infographics to effectively communicate sophisticated data, trends, and insights.
• Automated Solutions: Support implementation and management of automated solutions to streamline data collection, transformation, and reporting workflows, reducing manual effort, minimizing errors, and accelerating the delivery of accurate, actionable insights.
• Ad-Hoc Analysis: Execute in-depth, targeted, ad-hoc data analyses to support partner needs across marketing, finance, and data teams.
• Collaboration and Optimization: Collaborate with cross-functional teams to identify opportunities for optimization and improvement. Use detailed, comprehensive data analysis to assist the creation and implementation of marketing and content strategies.
• Customer Centricity: Assist with analyzing customer centricity (identifying customer characteristics and marketing platforms that result in higher retention and up-sell opportunities).
• Industry Trends: Stay current with industry trends and competitor's best practices in marketing analytics and content planning.

Requirements

Basic Requirements

• Bachelor's Degree: Bachelor's degree in a relevant field.
• Professional Experience: 3+ years of professional experience in marketing analytics or a data-related field.
• Analytical Skills: Strong analytical skills with the ability to interpret sophisticated data sets.
• Technical Skills: Proficiency in data analysis and reporting tools such as SQL, Tableau, Looker, and advanced Excel knowledge (sumifs, index-match, macros).
• Communication and Presentation: Excellent communication and presentation skills.
• Work Style: Ability to work independently and collaboratively in a fast-paced environment.
• Attention to Detail: Meticulous with a high level of accuracy.

Preferred Requirements

• Prior Experience: Prior experience in marketing analytics or working with a streaming service.
• Digital Marketing: Experience working with digital marketing organizations.
• Marketing Mix Models: Experience working with Marketing Mix Models.
• Programming Knowledge: Programming knowledge in Python, R, or SQL.

What We Offer

As a member of our team, you'll enjoy a competitive salary, bonus, and/or long-term incentive units, as well as a comprehensive benefits package. The hiring range for this position in New York, NY is $89,300.00 to $119,700.00 per year, with the base pay actually offered taking into account internal equity and varying depending on the candidate's geographic region, job-related knowledge, skills, and experience.

Career Growth and Learning Benefits

At Disney+, we're committed to helping our employees grow and develop their skills. You'll have access to training and development programs, mentorship opportunities, and a collaborative work environment that encourages innovation and creativity.

Work Environment and Company Culture

Our team is passionate about delivering exceptional customer experiences and driving business growth through data-driven insights. We value collaboration, creativity, and a customer-centric approach. As a remote employee, you'll have the flexibility to work from anywhere and be part of a dynamic team that's shaping the future of streaming entertainment.

How to Apply

If you're a motivated and analytical marketing professional looking to make a significant impact, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume and a cover letter, to [insert application link]. We can't wait to hear from you!

Join our team and be part of the Disney+ journey! We're excited to welcome you to our dynamic and talented team of professionals who are passionate about delivering exceptional customer experiences and driving business growth through data-driven insights.