Experienced Social Media Manager - Driving Revenue Growth and Engagement for National Geographic's Iconic Brand

Join the Team: Revolutionizing Social Media Strategy at National Geographic

National Geographic, a world-renowned leader in exploration, education, and storytelling, is seeking a highly skilled and experienced Social Media Manager to drive revenue growth, engagement, and subscriber acquisition efforts across its award-winning and iconic social presence. With a combined audience of over 600 million, National Geographic's social media platforms offer a unique opportunity to inspire, educate, and captivate a global community.

As a Social Media Manager at National Geographic, you will be part of a dynamic team that is passionate about creating high-impact and conversion-driving social content, campaigns, and monetization strategies. You will partner closely with editorial, marketing, social, and advertising teams to develop and implement comprehensive social media strategies that drive business goals and growth.

Key Responsibilities

• Social Media Strategy & Optimization
  • Develop and manage the affiliate marketing strategy and program across social platforms such as Instagram, Facebook, Pinterest, YouTube, and TikTok.
  • Create a strategy and framework for consumer product marketing across the Nat Geo Social ecosystem.
  • Set revenue and growth targets for key social platforms and track progress quarterly and as needed to demonstrate the value of social platforms in driving business goals.
  • Collaborate on social sponsorship campaigns and paid media efforts running across brand accounts, and contribute to proactive packaging and ideation to increase revenue.
  • Manage the social publishing and overall platform strategies for multiple platforms such as Pinterest, Reddit, LinkedIn, Facebook, etc., working closely with the title marketing, editorial, and social teams to drive impressions, engagement, web traffic, affiliate revenue, and subscriptions.
• Campaign and Project Strategy
  • Manage creative development of ecommerce social content through the pipeline including giving creative direction and notes, along with securing final approvals and sign-off.
  • Collaborate on social sponsorship campaigns and paid media efforts running across brand accounts, and contribute to proactive packaging and ideation to increase revenue.
  • Lead and develop creative social media campaigns for special projects, National Geographic titles or YouTube original content, or marketing campaigns that drive awareness, and ultimately conversion.
• Social Analytics and Reporting
  • Develop and own team goals and performance metrics for driving direct and indirect revenue from social platforms.
  • Monitor performance regularly to understand effectiveness of strategy and content.
  • Craft actionable insights and recommendations to optimize content strategy, user experience, etc.
  • Support finance teams with revenue forecasting, and field reporting requests and inquiries from centralized data and analytics teams.
  • Periodically audit and update best practices documents and guidelines as the industry and platforms evolve.
• Communication & Collaboration
  • Partner with social platforms to identify new revenue opportunities and develop innovative activations.
  • Foster and build excellent working relationships with key internal stakeholders in editorial, communications, marketing, and channel teams across Nat Geo and Disney.
  • Consistently and proactively articulate social media best practices, trends, and insights to teams across the organization as a subject matter expert.
  • Lead trainings and respond to inquiries about revenue and monetization opportunities from executives as needed.
  • Advise marketing teams and stakeholders in vetting, managing, and executing influencer campaigns on social platforms to drive acquisition or related business goals.

Essential Qualifications

• 5 years of social media experience in media, entertainment, or marketing with a focus on lead acquisition, subscription growth or ecommerce / affiliate marketing platforms.
• Effective communication skills in both verbal and written form, creative writing skills.
• Experience using analytics tools to identify trends, communicate insights, and provide recommendations.
• Proficiency with Microsoft Outlook, Word, Excel, and Keynote, Google Suite, and project management tools such as AirTable, Asana, etc. as well as experience with social media content management systems.
• Proven track record in driving sales, lead acquisition, or subscription growth.
• Familiarity with ecommerce and affiliate marketing platforms and social media.
• Creative, proactive and independent thinking with extreme attention to detail and the ability to prioritize, multi-task and meet deadlines.

Preferred Qualifications

• Experience working in a fast-paced, dynamic environment with multiple stakeholders and priorities.
• Knowledge of current trends and best practices on social across industries.
• Aptitude for developing data-driven strategies.
• Deep and current knowledge of social platforms' monetization offerings.
• Excellent project management skills.

What We Offer

As a valued member of the National Geographic team, you will have the opportunity to work on high-profile projects, collaborate with talented professionals, and contribute to the growth and success of a world-renowned brand. We offer a competitive salary range of $90,500 to $124,400 per year, depending on experience and qualifications. Additionally, you will be eligible for a bonus and/or long-term incentive units, as well as a comprehensive benefits package that includes medical, financial, and other benefits.

Company Culture and Work Environment

At National Geographic, we pride ourselves on a culture that values innovation, creativity, and collaboration. As a remote worker, you will be part of a dynamic team that is passionate about storytelling, exploration, and education. We foster a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Career Growth Opportunities

As a Social Media Manager at National Geographic, you will have the opportunity to develop your skills and expertise in a fast-paced and dynamic environment. You will be able to take on new challenges, lead projects, and contribute to the growth and success of the company. We are committed to providing our employees with the tools and resources they need to succeed and advance in their careers.

Join Our Team

If you are a motivated and experienced social media professional looking to drive revenue growth, engagement, and subscriber acquisition efforts for a world-renowned brand, we encourage you to apply for this exciting opportunity. As an equal opportunity employer, The Walt Disney Company welcomes applicants from diverse backgrounds and perspectives. Apply now and join our team of talented professionals!