Manager, Social Media Strategy & Activation for Walt Disney World - Paid Social Media Team Leadership Role

Join the Magic: Shape the Future of Walt Disney World's Social Media Presence

Are you a seasoned digital marketing professional with a passion for social media and a knack for leading high-performing teams? Do you have a keen eye for innovation and a deep understanding of the ever-evolving social media landscape? If so, we have an exciting opportunity for you to join the Disney Experiences team as a Manager, Social Media Strategy & Activation for Walt Disney World.

As a core member of our in-house paid Social Media team, you will play a pivotal role in driving the social media strategy for Walt Disney World, leading a team of talented professionals, and collaborating with cross-functional teams to deliver exceptional results. With a strong focus on innovation, efficiency, and talent development, this role offers a unique chance to make a meaningful impact on one of the world's most beloved brands.

About Us: Disney Experiences and the Role

Disney Experiences is a dynamic and innovative organization that is responsible for creating unforgettable experiences for Disney fans around the world. As a Manager, Social Media Strategy & Activation, you will be an integral part of our team, reporting to the Senior Manager and leading a team within our paid Social Media team. You will be responsible for developing and executing paid social media strategies that drive engagement, conversions, and brand awareness for Walt Disney World.

Our team directly manages all paid activity across multiple Ad Manager platforms, including Meta, TikTok, Pinterest, Snapchat, YouTube, and LinkedIn. As a seasoned social media professional, you will be adept at using these tools, have a strong understanding of product data feeds, and be able to make informed recommendations on optimization strategies based on comprehensive insights and performance data.

Key Responsibilities

• Lead paid social media strategy for Walt Disney World, driving innovation and staying ahead of the curve in the ever-evolving social media landscape.
• Lead and support the team, influencing the organization to run using optimal campaign and ad setup, including best practices and evolving innovation.
• Continue the growth of in-house teams and responsibilities, with a focus on efficiency and talent development.
• Own the social media activation platform suite, including future partnership additions, and work with teams to identify and design tools to improve efficiency.
• Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow.
• Play a leadership and change-agent role in our ongoing digital marketing privacy future-proofing efforts, staying up-to-date with the latest trends and updates in each platform.

Essential Qualifications & Skills

• 10+ years of digital marketing experience with a focus on ecommerce.
• Extensive experience with social media platforms and related tools, including Meta, TikTok, Pinterest, Snapchat, YouTube, and LinkedIn.
• Strong understanding of online/offline data and its use in the digital and social space.
• Strong grasp on analytics, measurement, and proper test structures to help coach the team on advanced analysis and testing.
• Familiarity with work management platforms such as Workfront, JIRA, Smartsheets, etc., and the ability to improve the team's use of these tools.
• Comfort with a high level of autonomy and the ability to distill technical details into understandable everyday terms that motivate action through aligned values and goals.

Preferred Qualifications

• A four-year college degree or equivalent work experience in Marketing, Business, Social Media, Analytics, or Statistics.
• A background in managing large-scale social media campaigns and a proven track record of driving results.
• Experience with technical understanding of changes happening across the ecosystem, especially iOS 14.5 and app-related changes on the Google side.

What We Offer: Career Growth, Learning Benefits, and More

At Disney Experiences, we are committed to helping our team members grow and develop their skills. As a Manager, Social Media Strategy & Activation, you will have access to a range of career development opportunities, including training programs, mentorship, and cross-functional collaboration. You will also be part of a dynamic and innovative team that is passionate about delivering exceptional results and making a meaningful impact on the Disney brand.

Our company culture is built on a foundation of creativity, innovation, and teamwork. We value diversity, equity, and inclusion, and strive to create an environment that is inclusive and welcoming to all. As a Disney team member, you will be part of a community that is dedicated to making magic happen every day.

Compensation, Perks, and Benefits

We offer a competitive salary and a comprehensive benefits package that includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Our total rewards package is designed to help you live your best life, both inside and outside of work.

Are You Ready to Join the Magic?

If you are a motivated and talented social media professional with a passion for innovation and leadership, we encourage you to apply for this exciting opportunity. As a Manager, Social Media Strategy & Activation for Walt Disney World, you will have the chance to make a meaningful impact on one of the world's most beloved brands, while developing your skills and advancing your career.

Don't miss this chance to join our team and shape the future of Walt Disney World's social media presence. Apply today and become a part of the Disney magic!