Social Content Producer
The New York Red Bulls are one of 30 Major League Soccer (MLS) teams. RBNY, one of the ten charter clubs of MLS, has competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull, for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.
Position Summary
The Social Content Producer will be the creative engine behind the New York Red Bulls social presence, bringing bold ideas, fresh storytelling, and cultural relevance to every platform. This role is responsible for producing dynamic, social-first content that fuels fan growth, drives engagement, and positions the club at the forefront of entertainment and sports. With a focus on creativity and innovation, this individual will transform everything from high-profile moments to behind-the-scenes, everyday footage into compelling content that resonates with both diehard fans and new audiences alike. The role will collaborate closely with the Social Media Manager and across departments to push creative boundaries while supporting broader business goals. This includes league initiatives through MLS Digital, the Red Bull Soccer global brand strategy, and internal stakeholders to support revenue growth in areas such as Marketing Partnerships, Ticket Sales, and Member Services.
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