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Sales Development Representative (Germany)

Remote, USA Full-time Posted 2025-11-24

About Us

Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful’s award-winning AI capabilities accelerate decision-making, helping Planful users in over 100 countries to close faster, accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company with more than 1,500 customers, including Bose, Boston Red Sox, Five Guys, Grafton Plc, Gousto, and Specialized, and is backed by Vector Capital, a leading global private equity firm. Learn more at Planful.com/de. 

About the Role

Planful is seeking an enthusiastic Sales Development Representative to help expand our presence in the DACH region. As a Germany-based SDR, you will be at the forefront of our sales efforts, helping to build a robust pipeline of qualified leads and fostering strong relationships with potential clients. This role is ideal for someone who thrives in a fast-paced, dynamic environment, brings genuine enthusiasm for sales, and is eager to make an immediate impact within our growing team in Germany.

Requirements

  • 6+ months in Top-of-Funnel sales role preferred, working in SaaS or Internet is a plus
  • Background studying or practicing Finance or Accounting, or related fields is a plus
  • Native German speaker; fluent English speaker
  • Driven, hunter mentality, detail oriented, and team player
  • Self-starter with highly-developed interpersonal and organizational skills; decisive and results-oriented person who is prepared to work in a fast-paced and demanding environment
  • Experience with Salesforce and Outreach is a plus
  • Passionate about pursuing and growing a career in technology/SaaS sales
  • History of overachieving quota in past experiences
  • Comfortable and accountable while working remotely
  • Proactive and wants to be coached consistently while always looking to improve.

Responsibilities

  • Execute Outbound Strategies: Utilize the Planful tech stack to perform outbound prospecting activities, including cold calling, emailing, and social selling to generate new leads.
  • Market Research: Conduct thorough research on the German market to identify key target accounts and understand market trends and customer pain points.
  • Qualify Leads: Engage with prospects over the phone and through virtual meetings to identify their needs, qualify opportunities, and understand their business challenges.
  • Value Proposition: Clearly articulate the value of Planful’s solutions to prospective customers, demonstrating how our platform can address their specific finance and FP&A needs.
  • Collaboration: Work closely with Account Executives to strategize on the best approach for targeting and engaging high-potential accounts, ensuring a smooth handoff of qualified leads.
  • Industry Knowledge: Develop a deep understanding of the finance and accounting landscape in Germany, staying updated on industry developments and competitor offerings.
  • Achieve Targets: Meet and exceed quarterly quotas for lead generation and qualified meetings booked, contributing to the overall success of the sales team.
  • Detailed Reporting: Maintain accurate and up-to-date records of all prospect interactions and sales activities in Salesforce.com, providing detailed call notes and next steps.
  • Continuous Improvement: Actively seek feedback and coaching to continuously improve your sales techniques and stay ahead of market trends.
  • Remote Excellence: Demonstrate strong self-motivation and accountability while working remotely, ensuring consistent productivity and performance.

Why Planful

Planful exists to enrich the world by helping our customers and our people achieve peak performance. To foster the best in class work we’re so proud of, we’ve created a best in class culture, including:

  • Volunteer days, Birthday PTO, and company-wide Wellness Days
  • Supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
  • Team off-sites in exciting destinations like New York, Sonoma, Nashville, Palm Springs, and our San Francisco headquarters
  • Office hubs in San Francisco, Toronto, and London. We also offer benefits such as home office setup, and monthly wifi and cell phone reimbursements for remote employees
  • Join Employee Resource Groups like Women of Planful, Parents of Planful, and more. We celebrate individuality and encourage teammates to bring their authentic selves to work – with full support for creating new ERGs and communities along the way
  • Participate in People Programs that foster connection and wellbeing, such as Movember, Summer Wellness, Breast Cancer Awareness Month, and Hispanic Heritage Month

Pay Transparency Statement

At Planful, our top priority is supporting our employees and ensuring everyone has access to equal growth opportunities. Compensation decisions are based on each individual’s skills, experience, qualifications, and work location.

The base salary range for this role is $30,000 – $40,000 EUR annually, depending on experience and location. This position is also eligible for commission. You can learn more about our benefits https://planful.com/jobs/.

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