Urgently Need VP, Commercial Data Strategy - (Remote - US) in Chicago, IL

Job title: VP, Commercial Data Strategy - (Remote - US)
Company: Mediavine
Job description: Mediavine is seeking a VP Commercial Data Strategy to join our Revenue team. We are looking for someone who enjoys utilizing data to create unique product offerings to meet and exceed client expectations and drive revenue working with a team of talented engineers on a product built for thousands of publishers. Applicants must be based in the United States.

About Mediavine

Mediavine is a fast-growing advertising management company representing over 10,000 websites in the food, lifestyle, DIY, and entertainment space. Founded by content creators, for content creators, Mediavine is a Top 20 Comscore property, exclusively reaching over 130 million monthly unique visitors. With best-in-class technology and a commitment to traffic quality and brand safety, we ensure optimal performance for our creators.

Mission & Culture

We help content creators build sustainable businesses. From educational tools and cutting-edge plugins to ad technology that maximizes earnings without slowing down your site, our motivation is ensuring your brand and business grow in every respect. We are striving to build an inclusive and diverse team of highly talented individuals that reflects the industries we serve and the world we live in. We are committed to creating a culture where everyone feels welcomed. We are looking for individuals that will challenge us to continuously evolve and make Mediavine the employer of choice for people of all backgrounds. We strongly encourage minorities and individuals from underrepresented groups in technology to apply for this position.

Diversity and inclusion aren't platitudes to us; we take them seriously.

Position Overview:

We are seeking a dynamic and experienced professional to join Mediavine as the Vice President of Commercial Data Strategy. In this pivotal role, you will be responsible for driving revenue growth by harnessing the power of Mediavine?s publisher data to expand our addressable offerings. Your expertise will be essential in shaping our data-driven monetization strategies and fostering strong relationships with external partners in the market.

Essential Responsibilities:

• Lead the effort for Data Strategy & Partnerships at Mediavine, through commercial identity and addressability, data privacy, martech/adtech R&D audience activation/DMP/CDP/cleanroom, and data/adtech/identity ecosystem partnerships & integrations
• Initiatives include building new monetizable data-driven products.
• Data strategy Development: Develop and execute a comprehensive data strategy that aligns with Mediavine?s objectives and focuses on monetization.
• Revenue optimization: Analyze data sets to identify revenue growth opportunities and inform strategic decisions. Collaborate with cross functional teams to create and implement data driven initiatives to increase revenue capabilities
• Market research: Stay informed of industry trends, market dynamics, and competitor activities to identify potential areas for revenue growth.
• Build and maintain external partnerships with data marketplaces, demand side partners and other data focused companies
• Monitor performance of data driven initiatives and partnerships. Use Data analytics to assess effectiveness of various strategies and make data-backed recommendations for continuous improvement
• Attend key industry events to promote our data strategy efforts, participating in thought leadership activities, such as but not limited to panels, presentations, and PR opportunities.
• Collaborate with marketing and business development on the positioning of our data product offering to drive revenue.
• Travel up to 30%

Requirements

Location:

• Applicants must be based in the United States

You Have:

• 5+ years in ad tech data monetization and market facing roles
• Deep knowledge of data privacy, martech/adtech, R&D audience activation, and data ecosystem partnerships & integrations
• Strong analytical skills and ability to derive actionable insights from complex data sets
• Proven track record of successfully driving revenue growth through data driven strategies
• Ability to define revenue streams through analysis of data, identifying areas of opportunity and building out strategic revenue plans
• Excellent communication and presentations skills with ability to convey concepts to both tech and non - tech stakeholders
• In-depth knowledge of the ad tech industry, influencing key players, technologies and trends
• Strategic thinking and the ability to translate data insights into business opportunities
• Leadership qualities with a demonstrated ability to motivate and work with cross functional teams
• Ability to cross collaborate with other functions
• Ability to communicate effectively in a remote environment

Benefits

• Remote work environment
• Travel opportunities
• Comprehensive benefits including 401k, Health, Dental, and Vision insurance
• Learning allowance
• Generous Vacation/Time off policies
• Additional side benefits such as home-office upgrades, tuition reimbursement, paid gym memberships and wellness retreats, upgraded flights, cool swag and more
• Company match charitable donations

Expected salary:
Location: Chicago, IL

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