Want Senior Manager, Digital Analytics - Remote US in Seattle, WA

Job title: Senior Manager, Digital Analytics - Remote US

Company: Holland America Line

Job description: Job Description



Welcome to Holland America Line, a premium cruise line dedicated to explorers, foodies and music lovers who want to explore the world on perfectly sized, refreshingly spacious ships filled with one-of-a-kind experiences.



We???re looking for an amazing Senior Manager, Digital Analytics to fill this role. You???ll be responsible for building a framework for media measurement including media???s contribution to business performance and efficiency metrics and consistent KPI readouts for in-market results. These insights will be used to optimize digital media strategies across channels.



Here???s a summary of what Holland America Line is looking for in its Senior Manager, Digital Analytics. Is this you?



Responsibilities

• Data analysis and reporting, drafting tests, and identifying growth opportunities, for day-to-day account execution


• Lead paid media measurement tools and methodology to evaluate paid media profit contribution to Holland America Line


• Create dashboards and campaign performance reports, along with data visualizations for presentations


• Lead internal media team communication and presentation of analysis to executive (marketing) leadership


• Work closely with eCommerce and analytics teams to drive holistic measurement efforts in an effort to improve channel KPIs


• Develop a thorough understanding of the customer journey to report on the impact of paid media campaign strategy, execution and optimization.


• Collaborate with broader marketing and commercial teams to share learnings and best practices. Test, iterate, and improve on paid media messages, copy, landing pages, and targeting strategies.


• Additional duties as assigned.

• 8+ years of Media or Marketing Analytics experience


• Familiarity with ad platforms and technologies (Meta & Google, etc.)


• Experience in Paid Media across multiple digital paid media channels, including search, display, and social


• Advanced knowledge of the capabilities of Paid Media trafficking platforms such as Google Ads, Microsoft Advertising, Search Ads 360, and Facebook Business Manager


• Highly proficient in the use of various analytics related programs such as Google Analytics and Facebook Analytics and has a working knowledge of advanced analytics platforms such as Adobe Analytics


• Understanding of attribution and true-lift tools and measurement capabilities.


• Advanced knowledge of Excel including pivot tables, VLOOKUPs, and simple macro


• Proficient in their use of various data visualization programs such as Tableau, Google Data Studio, and PowerPoint


• Understanding of advance analytics and data tools including Power BI and snowflake


• Leadership skills and the ability to lead and motivate a team, providing guidance, coaching, and fostering a positive work environment.


• Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

• Cruise and Travel Privileges for You and Your Family


• Health Benefits


• 401(k)


• Employee Stock Purchase Plan


• Training & Professional Development


• Tuition & Professional Certification Reimbursement


• Rewards & Incentives


• Base Salary Range: $ 99,900.00 to $ 134,800.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

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