Want Social Media Specialist - Remote US in Seattle, WA

Job title: Social Media Specialist - Remote US

Company: Holland America Line

Job description: Job Description



Welcome to Holland America Line, a premium cruise line dedicated to explorers, foodies and music lovers who want to explore the world on perfectly sized, refreshingly spacious ships filled with one-of-a-kind experiences.



We???re looking for an amazing Specialist, Social Media to fill this role. You???ll be responsible for supporting Holland America Line and Seabourn paid social team, bringing media to life through coordination across Holland America Line???s social, influencer, and digital efforts with our media partners. This new role is at the forefront of marketing campaign planning and Holland America???s Integrated Marketing.



Here???s a summary of what Holland America Line is looking for in its Specialist, Social Media. Is this you?



Responsibilities

• Lead planning, activation, and management of digital media campaigns with an emphasis on paid social, brand and performance outcomes.


• Manage the development, presentation, and maintenance of social media strategies and programs, including programmatic buying.


• Build strategic action plans and optimize paid social strategies and generate lift in brand awareness, booking volume, or leads.


• Assists in social media analytics, including working closely with partners to guarantee delivery, optimize campaigns and implement key-learnings.


• Provide leadership across social media tools ??? audience targeting, buying platforms, designed for algorithmic buying.


• Additional ad hoc projects as assigned.

• 2+ years of Media or Marketing experience


• Familiarity with ad platforms and technologies (Meta & Google, etc.)


• Knowledge of the media landscape and the latest trends in media, how customers consume media as well as an understanding of an ideal online customer experience.


• Experience across digital media planning channels (Display, Video, & Social)


• Strong experience with display channels across display media and search copy, including A/B testing scenarios.


• Strong organizational skills across paid media tactics, including targeting platforms as well as bid management processes and influence of algorithms.


• Experience driving innovative media testing opportunities, such as Alpha and Beta pilot programs.


• Experience working directly with ad servers for campaign setup, ad trafficking, paid media performance reports.


• Ability to manage and provide direction to internal teams regarding floodlight tagging for existing and new web pages.


• Experience with dynamic creative optimization (DCO) and creative decisioning across digital media channels.


• Ability to understand and identify correlational patterns in digital media from aggregate data sources, trends, and studies.


• Ability to articulate changes in KPI measurements and corresponding optimizations that would improve media effectiveness and/or cost efficiency.


• Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

• Cruise and Travel Privileges for You and Your Family


• Health Benefits


• 401(k)


• Employee Stock Purchase Plan


• Training & Professional Development


• Tuition & Professional Certification Reimbursement


• Rewards & Incentives


• Base Salary Range: $ 54,200.00 to $ 73,200.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Apply Job!