Need Senior Brand Marketing Manager in Irvine, CA
Posted 2025-03-15Job title: Senior Brand Marketing Manager
Company: Taco Bell
Job description: Who is Taco Bell?
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: .
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before? we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live M?s.
At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About the Job:
The Sr. Brand Marketing Manager is responsible for driving, inspiring, and influencing decision-making that propels the Taco Bell business forward across the Ibero-America region. This role offers a unique opportunity for a big thinker who also relishes in staying close to the details as they develop strategic initiatives and holistic marketing plans across our 12 markets. The Sr. Brand Marketing Manager will report to the Sr. Director of Marketing and be part of a diverse, passionate, high functioning team.
The Day-to-Day:
- Drive brand strategy and execution of global marketing initiatives across the region.
- Develop regional marketing calendar and lead cross-functional execution of brand campaigns and product launches
- Actively coach and develop franchise marketing leaders to develop targeted plans to drive sales growth and profitability, including oversight of key markets, to create global consistency and standardization
- Develop communication strategy and oversee creative process including television production and photoshoots
- Lead product innovation strategy, partnering with IBAC Food Innovation Leader to deliver pipeline of new products and test programs
- Partner with IBAC Digital Marketing Manager to ensure integration across all marketing online programs
- Highly motivated, results-oriented, passionate brand builder
- Strong, relationship-focused leader with proven track record of inspiring and influencing cross-functional partners, internal and external stakeholders to deliver results and foster collaboration and alignment
- BA/BS degree in business, marketing, advertising or related field and 8+ years' marketing experience in QSR/restaurant industry, CPG or marketing/advertising agency - international experience highly recommended, experience in Latin America a plus
- Experience developing marketing strategies, building and executing marketing calendars across multiple and individual markets. Experience launching new products a plus.
- Experience effectively managing all aspects of creative process: brief writing, overseeing production and post-production (television and photoshoots), managing creative agencies, and responsibility for timeline and budgets.
- Impactful and articulate communicator with ability to conduct business (read, write and present) in fluent Spanish and English. Familiarity with Latin American culture preferred.
- Hybrid work schedule and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash,
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Tuition reimbursement and education benefits
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and? honestly, too many
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
At Taco Bell, we Live M?s and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - to view the ?Know Your Rights? poster and supplement and the Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our and .
Expected salary: $131600 - 179235 per year
Location: Irvine, CA