Google Ads Expert
Posted 2025-03-14
Remote, USA
Full-time
Immediate Start
Key Responsibilities:
- Develop, implement, and manage Google Ads campaigns to meet performance goals across multiple channels, including - Search, Display, YouTube, and Shopping Ads...
- Conduct keyword research and optimize bids, ad copy, landing pages, and targeting strategies to maximize ad performance and drive conversions.
- Monitor campaign performance on an ongoing basis, making data-driven adjustments to improve KPIs such as CPC, CTR, conversion rates, and ROAS.
- A/B test ad creatives and landing pages to continuously improve campaign effectiveness.
- Analyze data and create reports to provide insights on ad performance, trends, and opportunities for optimization.
- Collaborate with internal teams (e.g., content, design, and development) to align advertising efforts with overall marketing and business objectives.
- Stay up-to-date on the latest Google Ads features, trends, and algorithm changes to ensure campaigns are optimized for success.
- Manage and optimize budgets to maximize cost-efficiency and ROI.
- Track and report on key metrics, including impressions, clicks, leads, sales, and conversions, and ensure all campaigns align with business goals.
Qualifications:
- Proven experience as a Google Ads Expert, Google Ads Specialist, or similar role with a strong track record of successful campaigns.
- Google Ads certification is required.
In-depth knowledge of Google Ads, including Search, Display, YouTube, and Shopping Ads.
- Strong understanding of PPC, SEM, and other digital marketing strategies.
- Experience with Google Analytics, Google Tag Manager, and other analytical tools.
- Data-driven mindset with excellent analytical skills and the ability to interpret data to optimize performance.
- Strong understanding of keyword research, audience targeting, and bid management strategies.
- Experience in A/B testing, conversion rate optimization (CRO), and split-testing.
- Excellent communication skills and ability to collaborate with cross-functional teams.
- Attention to detail and ability to manage multiple projects in a fast-paced environment
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