Paid Social Media Manager

About the position

The Paid Social Media Manager at Disney Experiences will oversee the management of paid social media campaigns for the Disney Vacation Club and other business lines. This role involves strategic planning, budget management, campaign implementation, and performance analysis across various social media platforms. The position requires collaboration with multiple teams and stakeholders to drive innovative social media strategies that align with Disney's goals.

Responsibilities
? Oversee campaign strategy and media budget management for paid social media.
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? Implement and optimize paid social advertising campaigns to achieve traffic and revenue goals.
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? Create strategy proposals for new campaigns based on objectives from strategy partners.
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? Present campaign performance insights to leadership and key stakeholders.
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? Lead projects to improve team efficiency and inter-departmental workflow.
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? Identify and implement new testing opportunities for campaigns.

Requirements
? 3 to 5 years of paid social media experience required.
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? 5 years of digital marketing experience in Travel and Entertainment preferred.
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? Extensive experience with social media advertising platforms and digital media buying tools.
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? Strong grasp of analytics, measurement, and testing structures.
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? Familiarity with work management platforms such as Workfront, JIRA, and Smartsheet.
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? Ability to distill technical details into understandable terms.

Nice-to-haves
? Degree in Marketing, Business, Social Media, Analytics, or Statistics is a plus.

Benefits
? Health insurance
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? Educational opportunities
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? Savings benefits
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? Special extras unique to Disney

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