Public Relations Director

About the position

The Public Relations Director at Elevance Health plays a pivotal role in shaping the communications and public relations strategies that support various business units within the organization. This position is designed to position Elevance Health as a trusted health partner for life, emphasizing the company's commitment to improving lives and communities. The role is integral to developing a comprehensive communications program that aligns with the organization's mission and business objectives, ensuring that all messaging is consistent and impactful. In this capacity, the Public Relations Director will lead the development and execution of media campaigns aimed at generating high-impact coverage. This includes crafting press releases, media pitches, and other communication materials that attract media attention and interest. The director will also collaborate closely with government relations, marketing, corporate communications, and senior management to ensure that the messaging is integrated and resonates with key external audiences. This collaboration is essential for building relationships with the public and key opinion leaders, thereby enhancing the company's reputation and visibility. Another critical aspect of this role involves cultivating and maintaining strong relationships with media outlets, journalists, influencers, and industry thought leaders. The Public Relations Director will also be responsible for monitoring media coverage, industry trends, and public sentiment to identify emerging issues and opportunities that could impact the organization. By leveraging these insights, the director will help position Elevance Health's leaders and subject matter experts as thought leaders in the healthcare industry, further solidifying the company's reputation as a leader in health and wellness.

Responsibilities
? Develop and lead a comprehensive, strategic communications program aligned with the organization's mission and business objectives.
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? Lead the development and execution of media campaigns that generate high-impact coverage.
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? Create press releases, media pitches, and other communication materials to attract media attention and interest.
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? Collaborate with government relations, marketing, corporate communications, and senior management to ensure an integrated and consistent message to key external audiences.
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? Implement strategies and tactics designed to educate and build relationships with the public and key opinion leaders.
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? Cultivate and maintain strong relationships with media outlets, journalists, influencers, and industry thought leaders.
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? Partner with the team to connect state and market-based brand narrative and priorities to position key leaders and subject matter experts as industry experts.
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? Monitor media coverage, industry trends, and public sentiment to identify emerging issues and opportunities.

Requirements
? BA/BS in Public Relations, Communications, Journalism, or a related field.
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? Minimum of 8 years of experience in public relations, preferably in healthcare, or any combination of education and experience that provides an equivalent background.

Nice-to-haves
? Proven track record of developing and executing successful public relations strategies that drive media coverage and brand awareness.
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? Excellent storytelling and writing skills, with the ability to craft engaging narratives for various audiences and platforms.
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? Crisis communication experience and the ability to handle sensitive issues with professionalism and poise.
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? Demonstrated expertise in media monitoring tools and analytics to measure the impact of PR campaigns.
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? Strategic thinker with the ability to align PR efforts with broader organizational goals and objectives.
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? Understanding of media dynamics and trends within the healthcare industry.
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? Strong familiarity with current industry trends, advancements, and challenges in healthcare.

Benefits
? Merit increases
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? Paid holidays
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? Paid Time Off
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? Incentive bonus programs
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? Medical benefits
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? Dental benefits
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? Vision benefits
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? Short and long term disability benefits
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? 401(k) with matching
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? Stock purchase plan
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? Life insurance
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? Wellness programs
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? Financial education resources

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