State Farm is hiring: Sr Creative Analyst in Bloomington

Overview:We are not just offering a job but a meaningful career! Come join our passionate team!As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance. Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture. We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!Visit our Careers page for more information on our benefits, locations and the process of joining the State Farm team!HYBRID: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.REMOTE: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.HUB LOCATIONS: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, ILSPONSORSHIP: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.For Vermont candidates: Potential salary range: $90,600.00-142,000.00For Colorado, Hawaii, Maryland, Washington State, and Washington D.C. candidates: Potential salary range: $90,600.00-156,200.00Application deadline is expected to close on 9/13/2024. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.For California, New York, and Connecticut candidates:Potential salary range: $90,600.00-$177,500.00Potential yearly incentive pay: up to 15% of base salaryCompetitive Benefits, including:401k PlanHealth InsuranceDental/Vision plansLife InsurancePaid Time OffAnnual Merit IncreasesTuition ReimbursementHealth InitiativesFor more details visit our benefits summary pageResponsibilities:We are seeking a highly skilled and analytical Creative In-Market Measurement Analyst to join our team. In this role, you will be responsible for evaluating the effectiveness of our creative campaigns (with an emphasis on video), providing insights that drive strategic decisions regarding brand perception, and optimizing future marketing efforts. You will collaborate closely with cross-functional teams and other departments to ensure our creative initiatives meet business objectives and resonate with our target audience.Day-to-Day Responsibilities:Manages the in-market measurement and optimization of Marketings mass media video creative, focusing on perceptions of the brand, our products and offerings.Leverage expertise from media analytics and creative performance to provide holistic solutions to campaign measurement gapsWorks closely with Creative Strategy to evaluate campaign performance, rotation direction and ways to optimize the campaign post-launch.Connect with Strategy and Analytic partners to understand Brand measurement and implications for creativeFunctions with highest level of autonomy and works within broad limits and authority on highly complex assignments requiring specialized knowledgeGathers insights from measurement data sources and provides quick turn, actionable learnings to inform current and future campaignsDemonstrates change agility and champions continuous improvement initiativesLeverages broad scope and depth of knowledge in industry, company issues, competitive environment, business and area specific needs to lead, manage, and complete assignmentsApplies strategic business focus in all aspects of workPrioritizes and aligns project / initiative work based upon analysis of business needsDemonstrates leadership behaviors in all aspects of workRecognized as a trusted consultant in area of expertise, providing support for issue resolutionHelps others recognize and consider enterprise-wide impacts in completion of work assignmentsLeads high impact strategic workCreating a process for informing creative rotations in upper and mid-funnelServe as a creative POV in working with Campaign Analytics & Reporting, andMarketing Science teams in relation to creative rotation data questions and response curve use, and provide requirements for creative insight dashboard needs.Items of Note:Responsible for the handling and maintenance of confidential and highly sensitive informationInvolvement in company approved educational programs as applicable for continued developmentMay require travel via commercial transportation or motor vehiclesMay, on occasion, work irregular hours, including weekends/holidaysQualifications:The right candidate will have the following skills/experience:Understands the tools and platforms that provide media and creative level performance insightsUnderstands various qualitative and quantitative creative testing methodologies, their strengths and weaknessesUnderstands the relationship between creative and mediaGood creative intuitionExcellent analytical and problem-solving skills.Adept at rational decision makingStrong written and verbal communicationDeck building and presentation skillsOrganization, attention to detail, deadline-drivenExperience in a creative agency or in-house creative team.Knowledge of digital marketing channels and platforms.Familiarity with consumer insights and market research techniques.Experience with visualization tools such as TableauBackground in media

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