Senior Lifecycle Marketing Manager-Home Loans (Temp-Contractor)

About the position

As a Senior Lifecycle Marketing Manager for Home Loans at SoFi, you will play a pivotal role in shaping the marketing strategy for one of our key product verticals. This position is a 6-month temporary contract designed to provide coverage during parental leave, and while full-time employment cannot be guaranteed, we strive to retain top talent whenever possible. You will be responsible for leading a team of three mid-level lifecycle marketing strategists, and together, you will drive approximately 50% of the Home Loans business revenue. Your primary focus will be on identifying opportunities for incremental business growth by deeply understanding our customers and the personas associated with each vertical. Your role will involve curating customer interactions at every stage of the user lifecycle, including awareness, acquisition, activation, onboarding, engagement, retention, churn prevention, winback, and loyalty. You will manage an existing omni-channel Home Loans Lifecycle Marketing Program that includes both campaign-driven initiatives and evergreen nurture program development. The channels you will oversee include outbound channels such as email, push notifications, and SMS, as well as in-app messages, content cards, and inline product ads. In this role, you will partner with finance and product marketing to deliver quarterly forecasts, establish objectives and key results that align with marketing and business priorities, and lead your team in prioritizing initiatives to achieve these goals. You will be accountable for reporting performance to marketing and business leadership and will need to ideate on strategies to pivot when program performance does not meet targets. Collaboration will be key, as you will work closely with various teams including Product Marketing, Lifecycle Marketing leadership, Product Managers, Engineering, and Sales/MLO partners.

Responsibilities
? Lead the lifecycle marketing strategy for Home Loans, focusing on purchase mortgages, refinance mortgages, and home equity loans.
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? Manage a team of 3 mid-level lifecycle marketing strategists to drive business growth and revenue.
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? Curate customer interactions across the user lifecycle stages: awareness, acquisition, activation, onboarding, engagement, retention, churn prevention, winback, and loyalty.
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? Oversee the omni-channel Home Loans Lifecycle Marketing Program, including campaign-driven work and evergreen nurture program development.
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? Partner with finance and product marketing to deliver quarterly forecasts and establish objectives and key results (OKRs).
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? Report on performance metrics to marketing and business leadership, and ideate on strategies to improve underperforming programs.
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? Collaborate with various teams including Product Marketing, Lifecycle Marketing leadership, Product Managers, Engineering, and Sales/MLO partners.

Requirements
? Bachelor's Degree in Business, Finance, Marketing, or a technical field; MBA or advanced degree preferred.
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? 7+ years of direct-to-consumer lifecycle marketing strategy experience, particularly in fintech or tech sectors.
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? Experience owning 50% of a business's revenue and driving growth at scale through lifecycle marketing.
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? Proven experience leading a team and providing real-time mentoring and coaching.
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? Strong analytical skills with experience in various testing methodologies and presenting to executive leadership.
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? Expert level communication skills, both in emotional intelligence and clarity.

Nice-to-haves
? 2+ years of experience in marketing within the mortgage industry.
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? Experience in product marketing in addition to lifecycle marketing.

Benefits
? Comprehensive and competitive benefits package including health insurance, dental insurance, and vision insurance.
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? 401(k) retirement savings plan with company matching contributions.
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? Flexible scheduling options to support work-life balance.
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? Professional development opportunities and support for ongoing education.

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