Digital Media Specialist
As a Digital Media Specialist, you will develop, implement and oversee Palenque Group digital marketing with a fun and creative approach. Generating initiatives including but not limited to paid campaigns, social media, APP communication, content creation and e-mail blast. You will work directly with senior partners and advertising agencies to achieve increasing brand awareness, customer value e increase traffic and conversions
We are looking for someone that is a go-getter, wants to help keep building up the brands and help grow the digital marketing team with their knowledge.
Primary Responsibilities:
· Generate strategies and analyze results from Digital Marketing campaigns, including Social Media campaigns.
· Develop strategic content according to the marketing plan.
· Evaluate visual publications in conjunction with the senior Sr. Marketing Coordinator, Creative Team and Ad Agency.
· Effectively manage allocated budget for digital marketing.
· Develop Social Media publication guide
· Interact with our audience on social media.
· Develop E-Mail Newsletter campaigns - both internal and external
· Manage campaigns and communication in our Mobile Application platform.
· Content Generator: Attend events, local activities, and store openings to gather content for publication.
· Manage and create content for the Palenque Group LinkedIn Company Page
· Monitor assigned social media KPIs and metrics
· Support additional digital task requested by Marketing, HR or Operations.
Requirements:
· Bachelor degree in Communications, Marketing, Digital Marketing or related field. (preferred)
· 3 years of experience in digital marketing (organic and paid)
· Working knowledge of Hootsuite or any other scheduling platform.
· Experience with Google Analytics (Certification preferred)
· Experience with Adobe Creative Suite (Illustrator and XD)
· Creativity and great writing skills
· Bilingual: fluent in English and Spanish (reading and writing)
Job Type: Full-time
Benefits:
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance
Language:
• Spanish (Required)
• English (Required)
Ability to Commute:
• San Antonio, TX 78232 (Required)
Ability to Relocate:
• San Antonio, TX 78232: Relocate before starting work (Required)
Work Location: In person
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