Marketing Manager, Data Product - Remote
The Marketing Manager, Data Product will be responsible for transforming our data into a high-value commercial asset within the medical technology space. This role goes far beyond traditional data analysis — we are seeking someone who has successfully monetized data products, partnerships, or digital health solutions in a regulated healthcare environment. The ideal candidate will architect and execute our data monetization strategy, optimize data flow across the JR ecosystem, and drive cross-functional alignment to develop commercially viable data offerings and value-based data partnerships. This individual will champion the business value of data, ensuring it becomes a growth engine for the organization.
What you will do:
• Conduct and apply competitive and market analysis to shape strategy and anticipate future competitors.
• Monitor market activity, penetration, and performance vs. competitors to guide business decisions.
• Build and maintain KOL relationships, translating insights into marketing and product strategy.
• Develop and execute strategic plans, annual marketing plans, and product launch strategies.
• Align marketing strategies with enterprise digital transformation and data innovation goals.
• Drive customer segmentation, targeting, and positioning for data products and AI-enabled solutions.
• Define and communicate compelling value propositions for data platforms, predictive tools, and healthcare analytics.
• Leverage customer feedback, usage patterns, and CLV insights to improve offerings and engagement.
• Partner with clinical operations to develop evidence generation strategies and real-world data studies.
• Collaborate with technical, sales, and digital teams to co-create platforms, go-to-market strategies, and enablement tools.
• Lead sales enablement efforts through playbooks, training, and data literacy initiatives.
• Manage pricing strategy for data products, subscriptions, and APIs to balance value and competitiveness.
• Track performance metrics for adoption, utilization, revenue growth, and customer engagement.
• Respond to shifts in market dynamics by adapting strategy, positioning, and resource allocation.
• Build thought leadership and brand credibility in medtech data and AI innovation.
What you need
Required:
• Bachelor's degree required
• 8+ years of work experience required
Preferred:
• 5+ years medical device or marketing/sales experience preferred
• Masters Degree preferred
• Experience with data-driven marketing strategies, including analytics, segmentation, and insight generation preferred
• Familiarity with data science concepts, digital health platforms, or enterprise data architecture is preferred
• Experience launching or scaling data products, digital platforms, or AI-powered tools in healthcare or medtech preferred
• Ability to translate technical capabilities into commercial value propositions for internal and external stakeholders preferred
• Strong cross-functional leadership skills with experience influencing technical, legal, clinical, and commercial partners preferred
$115,600 - $245,800 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.
POSTED: November 5, 2025
This role will be posted for a minimum of 3 days.
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