Urgently Need Associate Brand Manager- Juice in Boston, MA
Posted 2025-03-15Job title: Associate Brand Manager- Juice
Company: Ocean Spray
Job description: The Beverage Brand Marketing Team at Ocean Spray is comprised of passionate marketers driven to build demand for the simple, honest goodness of the cranberry - resulting in vibrant, healthy lives for our consumers and farmer families. We are looking for an energetic, intellectually curious marketer who can hit the ground running and deliver against our mission.
Position location: We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote.
The Associate Brand Manager will be working side-by-side with other members of Ocean Spray?s Beverage Brand Marketing team to drive growth on Ocean Spray?s North American Better for You (BFY) Beverage business. You?ll be a part of a passionate group of consumer-obsessed marketers looking to drive sustainable growth in #1 self-stable juice brand in the category. This position, along with the Senior Brand Manager, is responsible for delivering best-in-class consumer-centric marketing to ensure delivery of annual financial targets to our Grower Owners.
A Day in the Life of the Associate Brand Manager:
- Serve as a key member of Beverage Brand Marketing Team, responsible for supporting the Senior Brand Manager on all aspects of business ownership, including marketing communication strategy, packaging design, product forecasting.
- Responsible for tracking and reporting on weekly consumption data and internal shipment metrics, making recommendations to the Senior Brand Manager on follow-ups/actions needed.
- Support development of monthly and quarterly business updates, annual marketing plans and semi-annual Sales materials.
- Responsible for management of multimillion-dollar Beverage A&P budget, including invoice tracking, monthly accruals and budget reporting.
- Develop, own and monitor channel-specific forecasts for BFY beverage products, as part of Ocean Spray?s monthly demand planning process.
- Own key pieces of Beverage packaging design, collaborating with internal cross-functional partners, as well as external agencies on all stages of the project.
- Lead diverse cross-functional teams to bring key projects to market.
- Position reports to Senior Brand Manager, Better for You Beverages.
- A Bachelors in Business or Marketing is required. An MBA is preferred.
- Candidate must have 2-3+ years of work experience in CPG brand management or with a marketing/strategic management consultancy.
- Strong proficiency with IRI / Nielsen POS data. Ability to sift through large amounts of data to uncover true drivers behind the ?why? and tell the story in a succinct way.
- Outstanding organizational skills with meticulous attention to detail, comfortable being both analytic and creative.
- Candidates should be self-starters who have demonstrated personal and thought leadership capabilities in prior responsibilities.
- Previous exposure to business unit P&L ownership, a plus.
- Candidates must possess basic knowledge of marketing practices and principles.
- Strong interpersonal and communication skills, with a proven ability to influence without authority.
- Complete insurance package on Day-1 that includes a plethora of health and wellness programs
- Health insurance
- Dental insurance
- Vision insurance
- Health savings account
- Flexible spending account
- Life and accident insurance
- Employee assistance program
- Telehealth services
- Fertility benefits
- Transgender benefits
- 1:1 health coaching and more
- 401K opportunity, with the potential of Company contributions (up to 10% in matching contributions)
- Flexible scheduling options
- Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
- Holiday pay for 12 holidays
- Career development and growth opportunities
- Tuition/Education assistance programs
- Access to LinkedIn Learning
- Scholarship programs for children of employees
- Parental leave
- Bright Horizons Family Solutions ? Back-up care, tutoring, etc.
- Adoption assistance
- Bereavement leave
- Up to $300 fitness reimbursement
- Up to $300 massage reimbursement
- Employee appreciation events
- Employee discounts
- Charitable giving
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what?s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:
- Grower Mindset ? We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
- Sustainable Results ? Guided by purpose, we are focused on delivering results for our grower-owners.
- Integrity Above All ? We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
- Inclusive Teamwork ? We build diverse and inclusive teams that strengthen our cooperative.
Expected salary:
Location: Boston, MA