Brand Manager, New Revenue Streams

As a business, The Coca-Cola Company is constantly evolving ? we develop new products, acquire great brands and pioneer new ways of doing things.?Working here is more than working for the global beverage leader, it?s an opportunity to be a part of something that can positively impact the world.

As Brand Mana?ger within our New Revenue Streams business, here's...

What You?ll?Do for Us??
? Ensure alignment of brand strategy with overall Company strategy to drive profitable growth.
? Develop 3-Year long-range plan strategy for growth, annual brand plans, brand positioning, and insights.
? Partner with diverse cross-functional team to develop brand plans and innovation pipeline.
? Manage business performance through data analysis by converting KPI?s and findings into specific insights and actions that drive business results.
? Manage program budgets and timelines to drive flawless execution of the plan, hitting all key milestones on time and within budget.
? Effectively influence internal and external stakeholders to achieve business objectives.
? Think and act like a business owner with a general management mindset.
? Demonstrate strong financial acumen and manage brand P&L
? Lead partner routines.

Qualifications?& Requirements?
? Bachelor?s Degree in Marketing, Communication, Strategic Management and/or Business; MBA preferred
? 3 or more years of relevant work experience in brand management
? Experience with Nielsen or IRI, BASES and other quantitative research tools and a passion for understanding consumer behavior.
? Knowledge of procedures and media used to drive increased volume and brand equity.
? Knowledge of and ability to apply basic marketing concepts(e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation)used in the development of marketing plans.
? Ability to manage and inspire agency performance.
? Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.
? Knowledge of the creative brief development process.
? Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
? Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
? Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations
? Must have significant experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.
? Experience in working in a cross functional and international environment is ideal.
? In-depth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
? Must possess the ability to ability to work with a geographically spread, culturally diverse team, stakeholders and partners.

What We Can Do?For?You?
? Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we?re always innovating.?
? Expansive & Diverse Customers: We focus on diversified and large range of customers each?day.??
? Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every?day.??
? Growth Culture:?Be?a?protagonist of bringing to life Coca-Cola's?new?vision and organization.

SkillsLeadership; Media Planning; Creative Process; Analytical Thinking; Marketing; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Group Problem Solving; Social Media Strategies; Creative Brief Development; Brand Architecture; Channel Management

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