Vice President, Consumer Insights

About the position

Sentara Health is seeking an experienced leader to fill the role of Vice President, Consumer Insights. This position is a strategic and results-oriented executive role within a nationally recognized integrated healthcare delivery system based in Virginia Beach, Virginia. The Vice President will be responsible for developing the overall consumer insights and consumer research strategy and roadmap, which is crucial for enhancing the organization?s ability to meet the health needs of the communities it serves. The role involves building customer segmentation models and embedding them into the enterprise operating model, as well as designing and executing qualitative research studies. Additionally, the Vice President will deploy and manage enterprise Voice of the Customer (VOC) measurements across the integrated delivery network, enabling a transformation change agenda through the identification of key insights that inform the consumer value proposition. The Vice President will work closely with various stakeholders to synthesize, guide, and translate consumer research into actionable insights that address business challenges. This includes collaborating with teams to create shared alignment around a vision and executing that vision effectively. The role requires excellent communication and presentation skills, particularly the ability to explain complex concepts and insights in applicable business terms. Strong analytical, project management, and time management skills are essential, as is the ability to summarize insights into clear and understandable presentations that drive actionable outcomes. The Vice President will also have project management experience, including leading project teams and managing work plans, budgets, and resources effectively. Joining Sentara means becoming part of a progressive team of business leaders and operational experts who are highly respected for their knowledge and innovation. The organization has been recognized as an ?Employer of Choice? for over ten years and has received accolades for its hospitals and healthcare services. This role offers an opportunity to positively influence the growth of Sentara Health and the communities it serves, contributing to a legacy of high-quality clinical care and managed care results.

Responsibilities
? Develop overall consumer insights and consumer research strategy and roadmap.
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? Build customer segmentation models and embed them in the enterprise operating model.
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? Design and execute qualitative research studies.
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? Deploy and manage enterprise VOC (voice of the customer) measurements across the integrated delivery network.
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? Enable transformation change agenda with identification of key insights to inform consumer value proposition.
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? Synthesize, guide, and translate consumer research into actionable insights to address business challenges.
,
? Collaborate with stakeholders to create shared alignment around a vision and execute that vision.
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? Summarize insights into clear and understandable presentations that drive actionable outcomes.
,
? Lead project teams and manage work plans, budgets, and resources.

Requirements
? Proven collaboration, strategic thinking, leadership, and influencing skills.
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? Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms.
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? Strong analytical, project, and time management skills.
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? Ability to create shared alignment around a vision and execute that vision.
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? Ability to use research, data, and insight to understand target audiences and shape strategic thinking.

Nice-to-haves
? Experience in the healthcare industry.
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? Familiarity with integrated healthcare delivery systems.

Benefits
? Professional development opportunities.
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? Continued employment philosophy.
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? Recognition as an Employer of Choice for over ten years.

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