Go-to-Market Core Solutions Product Lead - Cigna Healthcare - Hybrid

About the position

The Go-to-Market (GTM) Product Lead at Cigna Healthcare is a pivotal role designed to support the Over 3000 Segment by collaborating closely with Product, Sales Leadership, Sales Teams, and Producer Relations. This hybrid position allows for a flexible work environment, requiring three days in the office and two days working from home. The GTM Product Lead will be instrumental in bridging the gap between product offerings and sales strategies, ensuring that Cigna Healthcare's products and capabilities are effectively communicated to the market. This involves crafting compelling messaging and sales tactics aimed at achieving organizational goals. In this role, the GTM Product Lead will lead various projects aimed at enhancing how sales teams position solutions in the market. This includes overseeing the successful launch of new or improved products and conducting research to identify opportunities for improving client retention and growth. The position requires a deep understanding of the solution needs of employer buyer groups, as well as the features and design of Cigna Healthcare's products and services. The GTM Product Lead will work cross-enterprise to influence product development from the perspective of the Over 3000 buyer group, ensuring that client and customer interactions are optimized. The role also involves synthesizing product and service gaps to inform solution development and investment decisions. The GTM Product Lead will interface with various market segments to ensure adherence to the go-to-market strategy and product strategy, while also delivering client and consultant support as needed. This position is critical in developing and leading the go-to-market strategy, partnering with Sales Operations to communicate new capabilities and product messaging effectively. The GTM Product Lead will be responsible for ensuring that sales training, FAQs, and collateral materials are aligned with the value propositions of the solutions offered, tracking progress towards product adoption goals as necessary.

Responsibilities
? Understand the most important solution needs of respective employer buyer group
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? Understand features, options and design of U.S. Employer Cigna Healthcare products and services
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? Work cross-enterprise on emerging and in-market capabilities; partner to influence from a CHC/Over 3000 buyer perspective as appropriate
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? Understand the Client and Customer interactions of Cigna Healthcare product and services
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? Work with segment leadership to understand and deliver against priorities, negotiate and manage stop-gap or bridge solutions as needed
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? Actively study and understand market disruptors and trends
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? Interact with markets to identify local needs and similarities and differences across segments
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? Explain in clear terms the most important solution needs of respective employer buyer group and what is required to win
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? Compile actionable, local competitive intelligence with enterprise and local partners
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? Partner with Strategy, Solution, and Marketing teams to translate buyer group needs into product/solution strategy and solution requirements
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? Synthesize product and service gaps for solution development and investments required
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? Identify and lead key initiatives that require complex problem solving and interaction across a highly matrixed organization
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? Interface with Market to ensure adherence to end-to-end go-to-market and product strategy
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? Deliver client/consultant support utilizing enterprise resources and Solution SMEs as needed
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? Develop and lead go-to-market strategy, partnering with Sales Operations and Effectiveness to communicate new capabilities, product messaging, and positioning
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? Ensure sales trainings, FAQ, and pertinent collateral regarding the value related to certain solutions and/or strategies are provided and track progress towards product adoption goals.

Requirements
? 5+ years' experience in Product/Marketing/Sales or comparable field, healthcare experience is required
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? Experience working and being effective in a highly matrixed organization
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? Demonstrates the capacity to synthesize complex information from disparate sources into a clear compelling story
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? Goal oriented and personally accountable; resourceful and self-directed
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? Ability to build effective relationships and influence others in cross-functional teams
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? Outstanding presentation and facilitation skills with experience presenting to both internal and external audiences
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? Ability to problem solve, identify and remove roadblocks, triage and prioritize issues
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? Strong leadership, interpersonal, relationship, and listening skills
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? Strong communication skills with ability to convey complex and technical information in an understandable way
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? Ability to manage multiple priorities simultaneously
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? Positive and team-oriented attitude and approach to getting work done
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? Proven understanding of sales and marketing across the broader health plan
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? Adaptable, flexible, and able to lead/manage through change
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? Ability to travel up to 20%

Nice-to-haves

Benefits
? Smoking cessation program

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